Sunday, February 6, 2011

Halal industry awareness campaign starts

Lahore—National Awareness Road Show on Halal Industry organized by Halal Research Council has been started from Peshawar. The prime aim of this road show is to promote nationwide awareness of Halal industry and Halal products of Pakistan in the international market. While conducting 150 Awareness Seminars it will pass by 50 Major Cities of Pakistan and end up on 01st Mar 2011 in Karachi.

Dr. Tila Muhammad, Director, National Institute of Food and Agriculture Peshawar briefed the audience about the latest trends of Halal industry. He admired the selfless efforts of Halal Research Council for the promoting of Halal industry and confirmed his full support for the cause. Addressing to the audience, Mr. Muhammad Sulaiman, Director, Pakistan National Accreditation Council Islamabad admired the efforts of PNAC and gave the details of the workouts of the council. Dr. Subhan Queshi, KPK Agriculture University Peshawar praised noteworthy endeavors of the department of food technology. An awareness program was also conducted to help industrialists and exporters to develop the awareness of the international Halal linkages. This was arranged in Sarhad chamber building with the mutual collaboration of Tribal Area Chamber of Commerce and Industry and Sarhad Chamber of Commerce and Industry. Exporters and industrialists in bulk participated in this program.

While speaking to the participants, Mr. Muhammad Zubair Mughal, CEO, Halal Research Council said that the volume of Halal market is 2.3 trillion dollars in which Pakistan doesn’t have even a smaller share into that. Pakistan can earn heavy revenue with Halal branding. He further added that ten countries are on the top of the list of Halal food exporters e.g. Brazil, America, France, India, Russia and New Zealand etc. Pakistan having name being the large Muslim state can earn name in 1.8 billion dollars market of Halal food industry of Muslim world.

It is to clear that Halal Research Council is working for the promotion of Halal industry. This road show will conduct different programs in Sarhad, Truibal, Murdan Islamabad, Rawalpindi Chamber of Commerce and Industry, SMEDA, Minsitry of Science and Technology. State bank of Pakistan ARID University etc and will end up with a grand closing ceremony in Karachi on March 01, 2011.

Courtesy By: Pakistan Observer

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